Category: Content

  • Writing an About page visitors actually read

    An About page is often the second page a new visitor opens. They want to know who you are, what you do and why they should trust you.

    Lead with what you do for them

    Open with the problem you solve and who you solve it for. The history of the business can come later, and briefly.

  • Five checks before you publish a new page

    A few minutes of checking saves an embarrassing correction later. Run through this list before any new page goes live.

    1. Read it aloud to catch spelling and grammar slips
    2. Click every link
    3. Give every image alt text
    4. Look at it on a phone
    5. Write a clear page title and description